Custom Website Pricing
Two ways to pay.
One outcome:
a site that converts.
Pay a low monthly fee with no big upfront cost, or own your site outright. Either way, you get a fast, custom-built website designed to turn visitors into booked jobs.
Custom-Coded
No templates, no page builders. Every site built from scratch in React, engineered for speed and conversion.
~2 Week Launch
Kickoff to live in approximately two weeks. Founder-led. No revision purgatory, no agency middle-management.
Built to Convert
Lead capture, integrations, analytics, and CTAs engineered in from day one. Not a brochure, a revenue system.
ADA Compliant
5,000+ accessibility lawsuits filed in 2025 (federal up 27% YoY). Every AI Guys site ships WCAG 2.1 AA by default. Not an upsell, the bar.
FAQ
Quick answers.
What's the difference between a Monthly Plan and a Custom Build?
Monthly Plans are our subscription track - no big upfront cost, lower monthly payments, and we handle hosting, edits, and updates ongoing. We retain ownership of the site while you're on the plan. A Custom Build is a one-time project where you pay upfront, own the code outright, and optionally keep us on a care plan after launch.
Is there a minimum commitment on the Monthly Plans?
Yes. Monthly Plans have a 12-month minimum. This covers the cost of designing and building your site up front while keeping your monthly price low. At the end of the 12 months you have three options: continue month-to-month, cancel and walk away (the site stays with us), or pay the build buyout to own your site and code outright. Your buyout amount is set in your contract on day one based on the specifics of your build, no surprises.
What happens if I want to keep the site and leave the plan early?
By default, the 12-month minimum runs its full term. Early buyout is available, but it has to be agreed up front and written into your contract, we don't spring it on you and you can't spring it on us. If you think you might want that flexibility, raise it during the kickoff call and we'll scope a price and include it in the agreement. Without that arrangement in writing, the standard path is to finish the 12-month term and then pay your build's buyout amount to own the site.
How much is the buyout to own my site outright?
It depends on the build. Buyout pricing is set per-project based on the scope of your site (pages, integrations, complexity) and is locked into your contract from day one. There's no surprise number at month 13. If you want to know your buyout before signing, we'll give you the exact figure during the kickoff call and write it into the agreement.
How long does it take to build the site?
Most projects ship in approximately two weeks from kickoff. We move fast and stay focused - no lengthy design cycles or endless revision rounds.
How do the Ultra Pro, Empire, and Apex bundles save me money?
Ultra Pro ($749/mo) pairs our Growth website with Growth SEO: 2 blogs/mo, technical SEO, NLP optimization, AI search visibility. About $100/mo cheaper than ordering them separately. Empire ($999/mo) bumps the SEO up to Aggressive: 4 blogs/mo + landing pages, 14 AI Visibility Clusters for LLM visibility, multi-location SEO, and advanced GBP strategy (review acquisition + Q&A optimization). Saves about $150/mo. Apex ($1,399/mo) goes all the way to Domination SEO: 42 AI Visibility Clusters/mo, authority backlink campaigns, digital PR distribution to national outlets, monthly strategy meetings, and monthly content refreshes. Saves about $200/mo. Beyond the math, your site, content, and SEO are coordinated by one team instead of fighting each other.
Do you offer payment plans on Custom Builds?
Yes. We process payments through Stripe, which supports buy-now-pay-later options including Klarna, Afterpay, and Affirm. Or skip the upfront cost entirely and go with a Monthly Plan instead.
How is this different from a traditional agency?
Traditional agencies carry high overhead - project managers, account reps, large teams - and pass those costs to you. We're a small, focused team that builds directly. Lower cost, faster delivery, no runaround.