Custom Website Pricing | Monthly Plans from $199/mo | AI Guys

Custom Website Pricing

Two ways to pay.
One outcome:
a site that converts.

Pay a low monthly fee with no big upfront cost, or own your site outright. Either way, you get a fast, custom-built website designed to turn visitors into booked jobs.

See Plans
01

Custom-Coded

No templates, no page builders. Every site built from scratch in React, engineered for speed and conversion.

02

~2 Week Launch

Kickoff to live in approximately two weeks. Founder-led. No revision purgatory, no agency middle-management.

03

Built to Convert

Lead capture, integrations, analytics, and CTAs engineered in from day one. Not a brochure, a revenue system.

04

ADA Compliant

5,000+ accessibility lawsuits filed in 2025 (federal up 27% YoY). Every AI Guys site ships WCAG 2.1 AA by default. Not an upsell, the bar.

ADA Compliant by Default

Your competitors are getting sued.
You don't have to be.

5,000+ digital accessibility lawsuits were filed in 2025, with federal filings up 27% year-over-year. 70% target small-to-mid-size e-commerce; New York and California lead state-court volume. Settlements average $25K to $75K, plus defense costs. The most-cited barriers, missing alt text, unlabelled buttons, and keyboard-inaccessible forms, are exactly what every AI Guys site handles by default. Not an upcharge, not a "premium tier" feature. The bar.

100%
Keyboard Nav
4.5:1
Contrast Min
ARIA
Screen Reader
2.1 AA
WCAG Level

Why Monthly Plans Exist

Your business doesn't sit still.
Your website shouldn't either.

New services. New offers. New pricing. New audiences. The website that's right for your business today is the wrong website eighteen months from now. That's why we built AI Guys around long-term partnerships, not project-and-ghost relationships.

$0
Upfront Cost

We absorb the $1,500 to $10K+ build cost and amortize it across your monthly. Same custom-coded site, no five-figure check.

~2 wks
To Launch

Identical engineering to a one-time Custom Build. Same team, same speed, same ~98 Lighthouse score average.

Ongoing Evolution

Edits, updates, integrations, new sections. Your site keeps pace with your business instead of decaying behind it.

Most agencies are incentivized to ship and disappear. We're incentivized to keep your site working, ranking, and converting for years. That's the trade.

Website Only Plans

Just need a fast, custom-coded site? Start here. You can bundle SEO any time you're ready to grow.

Minimum

A professional site without the big upfront cost.

Done for youMobile-readyFast hosting
$199/mo
  • Beautiful custom design, built around your brand (see our work)
  • Domain setup (we buy it or use yours)
  • Mobile-optimized on every device
  • Lightning-fast hosting included
  • Basic on-page SEO so Google can find you
  • 30 minutes of edits each month

Growth

Start converting visitors into booked jobs.

GBP setupIntegrationsEdits
$349/mo
  • Everything in Minimum
  • Google Business Profile setup + optimization
  • Pick from our integration menu: booking, payments, chat, CRM, and more
  • 1 hour of edits each month
Website + SEO BundlesMost Choose This

Site, SEO, content, and AI visibility under one roof. Save $100 to $150/mo vs ordering separately. Your site, content, and rankings work as one system.

Most Popular

Pro

Your entire online presence, managed.

Full GBPSEO includedPriority support
$499/mo
$599/moSave $100/mo
  • Everything in Growth
  • Includes our Minimum SEO package ($249/mo value)
  • Full Google Business Profile management (posts + review replies)
  • Analytics dashboard with monthly performance report
  • Priority support with same-day response
  • 2 hours of edits each month
  • Quarterly strategy call

Ultra Pro

Pro plus our flagship SEO. Built to compete and win.

Growth SEOAI visibilityTech SEO
$749/mo
$849/moSave $100/mo
  • Everything in Pro
  • Upgrades Minimum SEO to Growth SEO ($499/mo value)
  • 2 blog posts per month
  • Full technical SEO audit + ongoing optimization
  • NLP content optimization
  • AI / LLM search visibility across every major engine (ChatGPT, Claude, Perplexity, Gemini, Copilot, Grok, Google AI)
  • Competitor monitoring + advanced keyword tracking
  • Bimonthly strategy calls (upgraded from quarterly on Pro)
  • 3 hours of edits each month

Empire

Site, SEO, content. Your full marketing engine in one bill.

Aggressive SEO4 blogs/moMulti-location
$999/mo
$1,149/moSave $150/mo
  • Everything in Ultra Pro
  • Upgrades Growth SEO to Aggressive SEO (from $799/mo value)
  • 14 AI Visibility Clusters/mo (LLM visibility, GEO + AEO)
  • 4 blog posts/mo + landing pages (vs 2/mo in Ultra Pro)
  • Multi-location SEO
  • Monthly strategy calls (upgraded from bimonthly on Ultra Pro)
  • 4 hours of edits each month

Apex

Our best site bundled with our most aggressive SEO. Built for category leaders.

Domination SEO42 AI Visibility Clusters/moAuthority + Digital PR
$1,399/mo
$1,599/moSave $200/mo
  • Everything in Empire
  • Upgrades Aggressive SEO to Domination SEO ($1,249/mo value)
  • 42 AI Visibility Clusters/mo (3x cadence for category dominance)
  • Monthly content refresh + on-page rework
  • Authority backlinks + digital PR distribution (national news placements)
  • Monthly strategy meetings
  • Quarterly competitor deep-dive
  • 5 hours of edits each month
Beyond ApexCustom

Bigger than a package?
We scope it to you.

Multi-location brands, franchises, custom platforms, and builds that break the mold. When your scope runs past Apex, we design the package around your business instead of bending your business into a tier.

Multi-location & franchiseCustom platforms & integrationsDedicated strategyHigher content & PR volume

Monthly, scoped

$1,399+/mo

Picks up where Apex leaves off. Final scope and price set on a 30-minute call.

$0

Upfront Cost

We build your site and absorb the build cost

14

Days to Launch

From kickoff to live, not months

Ongoing Support

Edits, hosting, and updates included

12-month minimum. After that, continue month-to-month, cancel, or pay your build buyout to own the site outright. Buyout amount is set in your contract on day one. Early buyout available by contract arrangement, see FAQ below.

FAQ

Quick answers.

What's the difference between a Monthly Plan and a Custom Build?

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Monthly Plans are our subscription track - no big upfront cost, lower monthly payments, and we handle hosting, edits, and updates ongoing. We retain ownership of the site while you're on the plan. A Custom Build is a one-time project where you pay upfront, own the code outright, and optionally keep us on a care plan after launch.

Is there a minimum commitment on the Monthly Plans?

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Yes. Monthly Plans have a 12-month minimum. This covers the cost of designing and building your site up front while keeping your monthly price low. At the end of the 12 months you have three options: continue month-to-month, cancel and walk away (the site stays with us), or pay the build buyout to own your site and code outright. Your buyout amount is set in your contract on day one based on the specifics of your build, no surprises.

What happens if I want to keep the site and leave the plan early?

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By default, the 12-month minimum runs its full term. Early buyout is available, but it has to be agreed up front and written into your contract, we don't spring it on you and you can't spring it on us. If you think you might want that flexibility, raise it during the kickoff call and we'll scope a price and include it in the agreement. Without that arrangement in writing, the standard path is to finish the 12-month term and then pay your build's buyout amount to own the site.

How much is the buyout to own my site outright?

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It depends on the build. Buyout pricing is set per-project based on the scope of your site (pages, integrations, complexity) and is locked into your contract from day one. There's no surprise number at month 13. If you want to know your buyout before signing, we'll give you the exact figure during the kickoff call and write it into the agreement.

How long does it take to build the site?

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Most projects ship in approximately two weeks from kickoff. We move fast and stay focused - no lengthy design cycles or endless revision rounds.

How do the Ultra Pro, Empire, and Apex bundles save me money?

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Ultra Pro ($749/mo) pairs our Growth website with Growth SEO: 2 blogs/mo, technical SEO, NLP optimization, AI search visibility. About $100/mo cheaper than ordering them separately. Empire ($999/mo) bumps the SEO up to Aggressive: 4 blogs/mo + landing pages, 14 AI Visibility Clusters for LLM visibility, multi-location SEO, and advanced GBP strategy (review acquisition + Q&A optimization). Saves about $150/mo. Apex ($1,399/mo) goes all the way to Domination SEO: 42 AI Visibility Clusters/mo, authority backlink campaigns, digital PR distribution to national outlets, monthly strategy meetings, and monthly content refreshes. Saves about $200/mo. Beyond the math, your site, content, and SEO are coordinated by one team instead of fighting each other.

Do you offer payment plans on Custom Builds?

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Yes. We process payments through Stripe, which supports buy-now-pay-later options including Klarna, Afterpay, and Affirm. Or skip the upfront cost entirely and go with a Monthly Plan instead.

How is this different from a traditional agency?

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Traditional agencies carry high overhead - project managers, account reps, large teams - and pass those costs to you. We're a small, focused team that builds directly. Lower cost, faster delivery, no runaround.

Not sure which plan is right?

Book a free strategy call. We'll look at your business, tell you exactly where you're losing leads, and recommend the right starting point - no pressure, no jargon.

See Our Work First